Once you've researched your competition, create a list of targeted sites where you want to be listed. Include the top directory and review sites for your industry, as well as any other local or niche directories that make sense for your business.
Optimize Your Business Listings.
Local Business CitationsAfter you've created your list of target sites, it's time to optimize your business listings on each one. Include accurate and consistent NAP (name, address, phone number) information, as well as relevant keywords and descriptions that accurately describe your business and services.
Tips for Optimizing Your Business Listings.
When optimizing your business listings for citation building, be sure to use relevant keywords. This will help potential customers find your listing when they are searching for businesses like yours. For example, if you own a pet store, some relevant keywords might be "pet supplies", "pet food", or "pet toys".
Include NAP Information.
Make sure to include your business's name, address, and phone number (NAP) on your listings. This is important because it helps potential customers know how to contact you. It also helps search engines verify your business's location and improve your local visibility.
Choose the Right Categories.
When choosing categories for your business listings, be as specific as possible. This will help potential customers find your listing more easily. For example, instead of just choosing "restaurant" as a category, you could choose "Italian restaurant" or "Mexican restaurant".
Google, love Business Listings
Search engines, such as Google, love Business Directory Listing well most of them anyways. The credibility of a Local citations source is directly related to how favorable a citation is to Google. Local Citation Building that come from less than reputable sources can have a negative impact on how Google ranks a business. However, citations that come from reputable sources verify the reliability that the business does exist and therefore they have a positive impact on how Google ranks a business in a local search. The more credible citations a business has the higher the business will rank in a local search.
