Marketing is one of the most important aspects of your business. Learn about all the different types of marketing and get the right mindset by reading every one of these books this year. These books will help you succeed.
Book #1: The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again by Michael Brenner and Liz Bedor
Citation Building in Local SEOContent marketing is one of the most important types of marketing to learn about. It can be quite expensive due to all the types of content you need to get the results that you want. But, there are ways to save money ensuring that you do it right from the start. This is a very basic overview that will help you make a huge difference in your marketing efforts.
Book #2: It's Not About You, It's About Bacon: Relationship Marketing in a Social Media Word by Brian Basilico
Relationship marketing is the type of marketing that really builds a brand. If you want to be known as the "go-to" person for your niche you need to learn as much as you can about relationship marketing. Basilico's book is a fun book to read that will make you laugh out loud but it's also a serious marketing book with tips and advice that will help you learn enough about relationship marketing to get you started on the right track.
Book #3: Full Funnel Marketing by Matt Heinz
Developing funnels for marketing will help you break through to the next level. You probably already do it a little bit without noticing. But, if you sit down and plan your funnels you'll see a huge boost in return on investment that you never thought possible. Creating amazing and effective funnels requires research and knowledge about your product, your customers, and your overall goals for your business. This book will help you. Plus, it's free.
Book #4: The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
