Every business that exists should be marketing online, especially small businesses. Online marketing is not expensive, but it is very effective. This book is a good overview of all the marketing basics in the internet age. In full disclosure, the author also offers a course which they market at the end of his book. But, the information is accurate and you'll be able to use this book as a resource on its own too.
Book #7: Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
business citationIf you're involved in selling knowledge, this book is for you. It is a little bit dated in terms of technology but the information in the book is sound and it's an important book to read. The book teaches that perception is everything when it comes to value. If you can persuade your audience that your value is higher, you can increase your profits exponentially. This book also talks about building relationships and that quantity and speed aren't where you should be focused. Rather you should focus on quality and value.
Book #8: Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
If you've been involved with online marketing (or any type of marketing) for any length of time you know who Seth Godin is. This is a great book from 2009 that everyone should read. It should be required reading for anyone who wants to learn how to stand out and compete in today's market. You should know the theme by the title: Be You. You'll never regret reading this book. While you're at it, order the rest of his books too.
Book #9: Digital Influencer: A Guide to Achieving Influencer Status Online by John Lincoln
You'll want this book, not only for the advice, but for the list of tools too. Becoming an influencer can make all the difference in your business. If you have a large hungry crowd who wants what you are offering, you'll be set for life. Everything you create will be gobbled up like it's going out of style. When you become the name behind your niche and a real mover and shaker online you can write your own paychecks. The author's step-by-step instructions will help you achieve your dreams if you implement. Remember, though, that when it comes to any type of digital marketing the tools change fast, but it doesn't dilute the importance of this book for smart marketers.
