If you want your local business to be successful, incorporating a local SEO strategy is integral. This will help you to reach out to your local target market and educate them about your business. Despite the rising popularity of online shopping, people still prefer to shop outdoors.
Moreover, they also use search engines to locate the right store, restaurant, gym, and other local businesses. This showcases the importance of Google Maps. This also indicates why it is important for your local business to make use of Google Map marketing.
According to Google , "the local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search."
Citation Building for Local SEOThe primary aim of Google Map marketing is to optimize your listing for Google My Business and make it easier for Google to establish your business' prominence and relevance. This means your local target market will be able to find your business.
Here are some tips for generating local business traffic through Google Map marketing :
1.Adding Accurate Details
First things first, to make it possible for your local target audience to find your business, you must ensure that all the details of your business are accurate on Google My Business listing. Do not add incomplete or vague physical address because customers are bound to get lost or may spend ages trying to locate your shop.
Not only will you lose potential clients, but they might leave behind a bad review just because of inaccurate details. Therefore, enter the exact address without using cross-streets or broad city names. If the system isn't able to locate your address, then use the pin location on the map directly.
You will also have to add the service area. Is your business a phone-only service, provides home services, or location-based service? Be as clear as you possibly can.
Add accurate contact details, including your company's phone number, website, working hours, categories, and other relevant details.
2.Optimizing the Introduction
This is where you need to take full advantage of the local SEO strategy. The introduction you write about your business on Google My Business will play a major role in helping potential customers find you on Google Maps.
That introduction helps Google understand what your business does and whether it relates to the search query or not. Therefore, utilizing SEO in the introduction of Google My Business is important if you want your local target audience to find you.
Here are a few tips:
Never try cramming keywords in the introduction
Highlight what your business offers, and what makes your business different from the competitors
Think about the possible queries and concerns your potential clients may have and try answering them all
Avoid using technical terms (unless you cater to an audience that understands those terms), and write the introduction in simple language to ensure your target audience can understand it
This will help boost the prominence of your business in Google and other search engines.
