Guy Kawasaki, a well-known entrepreneur and venture capitalist, offers a step-by-step manual for aspiring business owners.
He admits that the internet's democratizing power has put business lessons in question. It's never too early to start paying attention to the little things so you don't make costly blunders as your company expands. Everything from marketing and social media to crowdfunding and cloud computing is covered in Kawasaki's hard-earned practical advice in this book.
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