According to Gartner, 89% of marketers will seek to differentiate themselves through the experience they offer to consumers. Although this observation is not new, it is becoming more and more difficult to achieve. In front of the web giants like Netflix, Amazon, or Uber, indeed complicated to make the weight! And yet, whatever your activity, your consumers will inevitably compare you to these actors. It is therefore essential to improve Cayman Islands Phone Numbers List your customer experience through your services, your products, your identity, and your communication! This goes through data of course to refine your customer knowledge and better target your messages but also through your content: immersive, relevant, contextual, quickly consumed, personalized, and emotional. Your content should not only be where your Cayman Islands Phone Numbers List audiences are but also be creative and engaging. You have to arouse the interest of your client because a personalized message without creation or emotion will have no impact; just as ultra-creative and poorly targeted content will not win the battle for attention!
Download the Data & Créa Influencia and Kiss The Bride report But that's not all! This experience must also be able to be expressed at all points of contact, digital or physical, including within third-party spaces. According to ComScore, brands today generate 5 times more traffic via
Cayman Islands Phone Numbers List third-party sites and applications (Facebook, Google, etc.) than through their own website! Among these different points of contact, mobile occupies the first place, followed tomorrow by connected objects and conversational assistants. Indeed, according to CISCO by 2020, people with a mobile will be more numerous than those with access to running water. And for many of them, it will be their only means of Cayman Islands Phone Numbers List accessing the Internet! To communicate, brands must therefore adapt to the context, media, uses (live, video, virtual reality, etc.) And adopt a “user-centric” marketing and communication strategy that is faithful to their brand DNA! Unsurprisingly, the employee and the organization more broadly are at the heart Cayman Islands Phone Numbers List of the digital transformation. Collaborative, agile, and open, the organization is changing to adapt to technological developments and attract the talents of today and tomorrow.
Hi, forum 4 Companies have understood the importance of involving all their players in order to succeed in their digital transformation and adapt to market changes! Now is the time for a decompartmentalized company and decentralized organization charts with the creation of the multidisciplinary Cayman Islands Phone Numbers List project teams, trained regularly, and collaborating with other structures. Ubisoft's testimony on innovation management is a good example in this area (to be found soon on the HubForum replay )! At the same time, management must adopt a model of leadership and coach, and inspire its teams by giving them the autonomy necessary for innovation while helping Cayman Islands Phone Numbers List them to develop skills (read on this subject the article "The human at the heart of digital transformation). To conclude, all technological innovations will never replace humans! The company of tomorrow is one that will be able to question itself, review its business model, and capitalize on data and new technologies, always putting the employee and the customer at the center.
