Search engine optimization is a vital marketing strategy for small-to-medium-sized Phoenix businesses to drive organic website traffic. Any business, including professional offices like lawyers, doctors and accountants, to contractors, roofers, plumbers and electricians, all benefit from a professional website and sound SEO strategy to improve their natural rankings. A typical website of a Phoenix business has a handful of key pages that appear in Google and drive traffic. By optimizing these landing pages for primary, secondary and tertiary keywords, your website has the ability to obtain new organic visits. Local SEO also includes enhancing your digital footprint for the Phoenix market you serve. From publishing listings on popular directory sites to ensuring your Google Business Profile is claimed and optimized, we ensure your local marketing presence is strong and credible.
Technical SEO is the foundation of a successful Phoenix SEO campaign. Technical SEO refers to optimizing a website’s structure, content and code for optimal search engine visibility. It encompasses various activities such as improving page load speed, optimizing meta tags and titles, fixing broken links, creating XML / HTML sitemaps and more. With a strong foundation of technical SEO, businesses can ensure their websites are properly indexed by search engines and easily located by potential customers in Phoenix.
We start with an audit of your website to get an understanding of its code and where the opportunities may be. We ensure your installation of Google Analytics is correct and properly tracks visitors to your website, we review data collected in Google Search Console, and we run website crawls through 3rd party analysis tools. With a comprehensive view of the site’s technical components, we get your website on the right track to be Google-friendly.
Content serves a major purpose when it comes to SEO. Without content, search engines can’t understand what your site is about and how it can be relevant to users searching for a certain topic or service in Phoenix. Content must be well-written, informative and optimized for SEO in order to have the best results. It should also include quality visuals and rich multimedia elements when appropriate. Quality content that is crafted with both the user and search engine in mind will help you stand out among your competitors in the Phoenix area. Creating content for SEO can be time-consuming, but it’s worth the effort when done correctly. This is where we step in to ensure you have the right content strategy for your business and industry.
It’s important to earn links to your website as it’s another important aspect of a local SEO campaign. These links act as a vote of confidence and show Google (and other search engines) that your business is trustworthy and recommended for a given product or service. Earning the right, high-quality and relevant links to a website takes a significant amount of time. It involves reaching out to publishers, listing your website on a variety of local directories, and measuring the results of earning links through analysis tools. Thankfully, we’ve been earning links for years and have developed strategies tailored to local businesses like yours. Let’s start by reviewing the link profile of your website.
The outcome of SEO efforts – be it fixing technical SEO concerns, developing user-friendly content or diving into a strategy to earn links – are all observed through dedicated SEO software and Google tools like Google Analytics or Google Search Console. We utilize all of these tools to properly analyze your website and measure the results of our efforts aligned with your business KPIs, then make additional changes. Maintaining rankings is a bit of a moving target and requires constant overview and revisions to the SEO strategy to ensure your website keeps pace with what Google expects.
The right SEO game plan is your ticket to long-term growth and organic traffic. Diving into SEO probably feels like a big leap, but trust us, it’s the kind of investment that keeps on giving. It provides the most long-term results and the highest ROI of nearly any digital marketing strategy. Having the right strategy in place can provide results for years to come. We’re not just another SEO provider in Phoenix; consider us your marketing partner. Whether you’re just starting out with a fresh idea or you’ve been running a family business in Phoenix for decades, we’ve got your back. Let’s break down the SEO jargon, chat about how it can skyrocket your business and make sure you’re not left in the digital desert. Before we jump into any strategy, we want to hear about your brand, get to know your business goals and ensure we can deliver on your marketing expectations.
The goal of an on-page and off-page search engine optimization strategy is to generate a theme consistent with your targeted keywords. Our Arizona search engine optimization experts maximize digital marketing website technology by creating simple current search engine marketing campaigns. We test a lot in the local SEO Phoenix space because marketing Phoenix, Arizona business is just about as competitive in the search as it gets with a few exceptions. Since we compete directly in the Phoenix area search against other Phoenix SEO agencies and Phoenix Web Design teams, we know what it takes to bring a business like yours to the top.
Yes, today, over 90% per cent of PC, tablet, and smartphone owners perform local searches, using their devices to search for local services. Your chances of appearing in those searches AT THE TOP are slim to NONE without a professional Phoenix
SEO expert behind you. We know you. We know you are in desperate need of people to visit your store, get on the phone with you, and place orders through your site.
Our goal is to partner with Phoenix entrepreneurs, and business owners with a great idea and a profession they love when they wake up every morning. That's why we choose our battles carefully when you contact us, and so should you.
