CPC
(Cost Per Click) marketing is a powerful strategy that allows advertisers to pay only when users click on their ads. This model is particularly effective for driving targeted traffic to websites. With the rise of digital platforms, optimizing ad campaigns for better click-through rates (CTR) is essential. Factors like ad copy, keywords, and landing page experience significantly influence performance. Regular A/B testing helps identify what resonates with your audience. As algorithms evolve, staying updated on best practices and leveraging automation tools can enhance efficiency and reduce costs, making CPC a crucial component of modern digital marketing.
