It is possible to use more than one ad network at once, and many companies do so in order to increase their effectiveness and reach. Here are some advantages and things to think about:
Advantages: Increased Reach: Various networks could focus on various audiences. By using various networks, you can connect with a larger pool of possible clients.
Variety of Ad forms: You can try out several ad forms (including display, video, and native) to see which ones are most effective for your brand.
Optimized Performance: Comparing performance metrics and modifying strategies according to what yields the best results are made possible by running campaigns over multiple networks.
Risk mitigation: Dependence on just one network may not be safe. By utilizing several networks, you can make sure that your advertising isn't unduly reliant on any one platform.
Taking into account
Complexity of Management: Managing campaigns
