CPC marketing, also known as Pay-Per-Click (PPC) marketing, is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your website, rather than attempting to “earn” those visits organically. Advertisers use this model to drive targeted traffic to their sites, aiming to convert those clicks into valuable actions such as sales, sign-ups, or leads.
