Pay-Per-Click (PPC) ads are a form of online advertising where advertisers pay a fee each time their ad is clicked. Unlike traditional advertising methods, where payment is based on impressions or ad placement, PPC offers a more performance-driven approach. It's commonly associated with search engines, social media platforms, and various websites.
The most popular platform for
PPC advertising is Google Ads, where businesses bid on keywords relevant to their products or services. When users search for those keywords, the ads appear at the top of the search results. This makes PPC a powerful tool for driving targeted traffic to websites, as it reaches users actively seeking specific information.
PPC ads can also be found on social media platforms like Facebook, Instagram, and LinkedIn, where advertisers can target specific demographics based on interests and behaviors. The effectiveness of PPC campaigns lies in their ability to provide measurable results, allowing businesses to analyze performance, optimize their strategies, and adjust bids based on what's working.
