Advertising
Merchants practice a number of media and propaganda activities related to economic activities in various fields such as industry, trade, and services, and it is considered one of the important activities for charitable institutions and organizations due to the fact that advertising is a way to summon the community to support the advertiser.
It is noteworthy that any advertising activity requires financial funding to ensure the continuation of the work of the advertiser and the performance of its mission to the fullest. The British Association has defined advertising as a way to showcase a good or service, and a method to promote it to ensure that it is delivered to the consumer for the purpose of selling or buying.
It can also be described as an artistic method to entice the consumer to buy by one of the advertising promotion methods and by relying on various advertising means. It is noteworthy that advertising is an integral part of promotional activity
It has a noticeable superiority over the various advantages of the promotional mix in marketing; This is due to its historical depth compared to other promotional activities.
Visual advertising media
Newspapers and newspapers, which are one of the traditional means of advertising, and companies of all sizes, whether large or small, rely on them; To advertise its business and deliver it to the target segment, and has the advantage of being able to reach the largest possible number of individuals.
Magazines: This is the most expensive method of visual advertising, but it is the most focused, and has the ability to reach the target audiences. Mail: This is via regular mail, and this method is often used in marketing
The seller sends his advertisement directly to the consumer, and this is represented by (catalogs) and advertising publications. Advertising via the Internet, and this is represented by all means that are connected to the Internet, such as e-mail, and social networking sites
This method is the least expensive and fastest among all advertising media. Advertising on TV: This method allows the advertisement to reach the largest possible number of people at the international and regional levels within a short period of time.
Audible advertising media
It includes all the methods that target the consumer's hearing in the first place, and are represented by the following: Telemarketing, which is characterized by ease of interaction and communication with customers, and the advertiser provides a set of information that answers consumer inquiries and questions
One of its shortcomings is that people don't like phone calls and get annoyed with them. Radio: Companies and business organizations resort to advertising their services and goods through the radio, and this step came after radio stations witnessed great popularity and demand by consumers.
TRANSLATED FROM:
كيفية إنشاء الهوية التجارية باحترافكيفية تصميم المواقع الالكترونيةإنشاء بروفايل شركات
