What Is an Affiliate Program for Publishers?

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Before we dive into the best affiliate programs, it’s important to understand what an affiliate program for publishers is. An affiliate program allows publishers to promote a company’s products or services on their website, blog, or social media channels. In exchange, publishers earn a commission for each sale, lead, or click generated from their referral.
The key here is that affiliate marketing allows publishers to earn passive income without having to create or manage their own products. By partnering with advertisers and promoting their products or services, publishers earn commissions based on performance, such as sales or clicks.
Types of Affiliate Programs for Publishers
Affiliate programs can vary greatly, but most publishers will work with two main types of affiliate programs:

• Pay-per-sale (PPS): This is the most common affiliate model where you earn a commission whenever someone makes a purchase through your affiliate link.
  
• Pay-per-click (PPC): In this model, you earn money every time someone clicks on the affiliate link, regardless of whether a sale is made.
  
• Pay-per-lead (PPL): In this model, you earn money when someone signs up for a service, completes a form, or takes another specific action.