For 20 years, TAG Heuer’s LINK, born S/el (Sport/elegance) in 1987, is by far the Swiss watch making to-days superlative sports and elegance wristwatch, and the monumental icon of success achieved through mental strength and a sporty attitude to life. On the wrist of the world’s number one golfer, Phil mickelson or a F1 racing legend such as Ayrton Senna, a Hollywood star like Matt Damon (The Bourne Supremacy), or a star-quality CEO, the LINK has become a universally recognized status symbol, with an emblematic design and precision-driven architecture unlike that of any other sports view ever made.
The LINK bracelet, with its unique and recognizable signature S-shaped links, is a worldwide reference for its flexibility, wearer comfort, timeless aesthetics as well as peerless ergonomics.
First created in 1987 and called S/el for “Sports and magnificence, ” the benchmark style was endorsed in 1988 by Ayrton Senna, who wore it to a few F1 World Championships. In 1999, the actual S/el was boldly remodeled and relaunched worldwide as the LINK, with sports celebrity endorsements from great winners like Leonardo, Boris Becker, Marion Jones, Colin Fitzgibbons, or Monica Seles, to call but the few…
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Within 2003, to honor golfing legend Steve stricker, the series’ new global ambassador, any prestigious new edition opened their gates with the legendary 1/10th of a second Link Caliber 36 mechanical chronograph as its flagship timepiece. The bracelet design and style was structured and the case, now cut from a solid steel block, was large-faced for optimum readability, but thinner and also rimmed with a slender fixed bezel. While capitalizing on the particular inimitable strengths of its two for-runners, the luxury edition reflected more contemporary tastes with regard to cleaner, bolder lines along with economy associated with form.
