The rise of food additives in the processed food industry has a direct impact on the
citric acid market price. During the forecast years, consumer demand in food and beverage products made with safe ingredients is expected to stay high. Furthermore, increased use in the pharmaceutical and personal care industries contributes to increased market demand for citric acid products. Citric acid aids manufacturers in providing a clean label for their products while also meeting consumer demand for safe and acceptable products while staying within their budget.