Digital communication, whether via smartphone, laptop, desktop, or tablet, is here to stay. This means that
online healthcare advertising will be critical to your pharmacy's growth and success in the coming year. In today's blog, we're here to help you with your pharmacy's digital marketing and more.
Note:- An advertiser can use
7Search PPC to market his website or app for the healthcare and pharmacy sectors.
Pharmacy Advertising ConceptsIncrease your patient base with the following pharmacy advertising ideas:
1. Advertise Your Pharmacy on Google My BusinessGoogle My Business (GMB) provides free online profiles to brick-and-mortar businesses to attract local foot traffic, an important part of local search engine optimization (SEO).
Anyone looking for
local pharmacies can find you by adding your profile to Google Maps and search results pages. Encourage patients to leave reviews on Google for your pharmacy so that their referrals appear on your profile.
2. Maintain Your Directory ListingsAside from Google, there are hundreds of local business directory websites. These include search engines such as Yahoo and Bing, as well as Facebook and business listing sites such as YellowPages and the Better Business Bureau.
Include your pharmacy in as many of these as you can. Sites like Moz Local and Yext can help you manage and update your listings in all major directories from a single platform for an annual fee. The more guides you appear in, especially high-traffic ones, the better your local SEO will be.
Each listing should contain you:Company name and logo
Contact and location information
Website
hours of operation
Products and services
Photograph of a storefront
The information provided by each pharmacy should be consistent across all platforms. Similarly, check and update those listings on a regular basis, especially if your hours change or you have seasonal offerings.
3. Promote Your Pharmacy on Social MediaFacebook is one of the top 10 most-visited websites in the world along with YouTube, Twitter, and Instagram. Creating and maintaining active social media accounts can thus assist you in building a following and engaging your patient base.
Make the most of your social media presence by doing the following:Creating accounts on all major platforms in order to claim your company's name and direct people to your website.
Participating on one or two platforms where your patients are likely to spend their time
With regular posts, useful health content, images, and videos, we are focusing on quality and consistency.
Informing patients about upcoming sales or events.