Gambling is big business, and when it comes to marketing, advertisers have plenty of options available. Two of these, RichAds and 7Search PPC, are particularly well-known services, each offering a unique approach to marketing. But which one is best for gambling businesses?
In this blog, we compare RichAds versus 7Search PPC to give you an overview of their features and benefits, so you can select which ad network will work best for you. We’ll cover the pros and cons of each platform and how they fit into the online gambling industry.
So, if you’re looking for an effective way to reach potential gambling clients, keep reading to find out which ad network is right for you.
Introduction to 7Search PPC and RichAds:
7Search PPC:
7Search PPC is an online advertising network that provides quality targeted leads by offering pay-per-click (PPC) advertising solutions for businesses of all sizes. It allows advertisers to tap into a wide network of websites, including search engines, and to target them based on various factors such as geography, demographic, or user interest.
The platform enables skilled marketers to customize campaigns and allocate their budgets according to the goals they aim to achieve. It further offers campaign funding features that allow advertisers to increase their budget for existing campaigns with positive ROI metrics.
RichAds:
RichAds is a performance-based ad network that provides data-driven, native ads to reach their desired audience without any upfront costs. Native ads are developed to mix in with the look and feel of a publisher’s website or app, thus creating deeper engagement with users and improved CTR.
With RichAds, advertisers can create campaigns with multiple ad formats to cater to a variety of users. Its advanced targeting and optimization features allow them to personalize their ads to the right audience and track performance in real time. RichAds also provides APIs for easier integration into third-party platforms.
Comparing Gambling Targeting Options between 7Search PPC and RichAds:
7Search PPC provides better Gambling Targeting Options than RichAds for various reasons.
Firstly
7Search PPC offers more comprehensive keyword targeting with the ability to target keywords related to specific casino games, players' locations, and player demographics.
This allows gambling advertisers to target users with highly relevant and specific ads. By contrast, RichAds' keyword targeting capabilities are much less specific, often relying on broad categories.
Secondly, 7Search PPC's placement within search engines such as Google, Bing, and Yahoo! provides greater reach and better targeting capability. Targeting users actively searching for gambling-related keywords by using 7Search PPC is more accessible than using RichAds, which requires users to view a specific ad actively.
Finally, 7Search's cost-per-click (CPC) model is much more cost-effective than RichAds' CPM (cost-per-thousand) model. Since cost is a significant factor in successful gambling advertising campaigns, 7Search PPC provides superior value for money over RichAds CPM campaigns. This is the reason why 7Search is the best ad network for gambling.
Cost Comparison between RichAds and 7Search PPC for Gambling :
7Search PPC is the best ad network that has become popular in the gambling industry due to its affordability and accessibility. Unlike RichAds, which typically requires a minimum purchase of $500 or more, 7Search PPC allows users to start campaigns for as little as $50.
This makes it the best ad network for companies and individuals just starting in the gambling industry or working with a limited budget.
In addition, 7Search PPC offers low pay-per-click prices, allowing companies and individuals to limit their costs without sacrificing the reach of their campaigns. RichAds, on the other hand, generally has higher pay-per-click prices, making it more difficult for those with limited budgets to maximize their campaigns.
Fundamental Differences between Rich Ads and 7Search PPC:
Fundamental Differences between gambling advertising platforms Rich Ads and 7Search PPC:
7Search PPC:
• Uses keyword bidding to be displayed on search engine results pages and gives users the visibility to visit the advertiser's website.
• It offers contextual, intent-based, cost-effective search engine marketing that can be monitored and controlled.
• It allows advertisers to target certain keywords and create ad campaigns to reach their target audience effectively.
• Advertisers can easily calculate the performance of their campaigns by setting maximum bid prices per keyword to keep their ad costs under budget.
• It allows advertisers to be listed in organic and sponsored search listings and, therefore, enjoy more visibility on search engine results pages.
Rich Ads:
• Focuses mainly on visual appeal rather than relevancy or intent to capture high-quality clicks.
• Ads are primarily composed of eye-catching visuals, catchy slogans, and compelling copy that grabs the viewers' attention.
• Rich ads help generate widespread brand awareness but may be less effective in eliciting direct responses.
• It requires a substantial budget since advertisers have to pay when viewers see or click their ads.
Conclusion:
7Search PPC is better than RichAds when advertising gambling products or services. RichAds lacks details when delivering intricate details related to gambling advertising.
Furthermore, 7Search PPC has lesser restrictions in its policies regarding gambling ads. This means advertisers who want to promote their gambling products and services have greater freedom when using 7Search PPC than RichAds.
It allows advertisers to maximize the reach of their products without getting their ads rejected due to policies. In conclusion, 7Search PPC is the best ad network for gambling advertising than RichAds. It emphasizes detailing, offers flexible policies, and a greater reach for gambling products or services.
