The Complete Manual of Online Marketing The enormous $8.27 trillion tourist industry is projected to expand at a faster rate in the years to come. As a
travel ad network , you must adhere to the "modern" travel advertising school of thought if you want to take part in this expansion.
That's accurate. Your target market is 2021, not the 1990s. You must reach them where they are right now, which is online. This refers to online directories like TripAdvisor, social media, and search engines.
Using platforms like Google, Facebook, and TripAdvisor, among others, this post will discuss how to locate your target audience online and how to effectively advertise your trips to them.
Search Engine Marketing (SEM)Google Ads (formerly AdWords)
Google is without a doubt the dominant search engine. Advertisers have a fantastic opportunity to acquire their fair share of visibility in Google's broad network with over 63,000 searches per second every day. Yes, this implies that you, as a tour and activity provider, can promote your travel business in front of thousands of people every month.
You have the option to put
travel advertising on Google's search results page and on the pages of their network of search partners thanks to Google advertising. The best way to take advantage of this opportunity is to first thoroughly comprehend your unique business model.
Bing Ads
Bing is now a less popular search engine than Google, but its market share is increasing more quickly. Since Bing is the second-largest search engine in the US, switching to Google Ads would cost you a significant opportunity.
Additionally, Bing Ads have less rivalry and a lower cost per click. In other words, Bing Ads will provide you a greater click-through rate and a higher travel ad position. For tour and activity operators, it is reasonably cost-effective (look at their target markets; 35% are planning domestic travel, compared to 14% who are planning overseas travel).
7Search PPC
The quickest website monetization chances designed for hospitality and travel publications are provided by
7Search PPC. To help you make sizable profits without sacrificing user experience, our travel ad network offers innovative ad types and high CPC ads.
Additionally, with total control over the advertisements on your website, you can easily monitor and modify your ad placements.
ConclusionOnline advertising platforms are excellent growth accelerators for any company in the
travel sector, especially tour operators and activity suppliers. Your efforts, however, won't be fruitful until you create
travel ads strategies that are tailored to your particular demands and business goals.
Determining your advertising objectives, target market, keyword approach, and messaging before you start your first campaign is crucial for this reason.
