What's Driving The OTT Game: The AVOD Model

[madelynariana]

Advertising Video-On-Demand (AVOD) is a video-on-demand service that is used primarily for marketing purposes. AVOD is different from pay TV in that users are required to watch advertisements in order to use the service, after which they are able to access the content they want.
What is AVOD? The popularity of the advertising-based video on demand or Ad-based model experiences steady growth and the marketers leverage the opportunities of Ad-supported video streaming solution. The emergence of an Improved advertising technology will drive the growth of AVOD.

[nirevaj]

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